Get to know us

The Robot Rodeo Signature Event is hosted by DFW Robotics Alliance, a non-profit organization based in Allen, Texas. The organization was founded in 2025 by parents who have a passion for the program after experiencing the positive effects it had on their children. Everyone on the planning team has hosted many well-regarded local qualifying events, including a Texas Regional Championship.

In addition to an experienced planning committee, the organization has an Advisory Board made up of experienced VEX Event Partners who also serve as Coaches for some of the area’s top programs.

Our mission

Our mission is to equip students with the skills, confidence, and hands‑on experiences they need to succeed in STEM—connecting learning to real‑world impact and viable, future‑ready careers through exciting Robotics competition.

Why Robotics

Students gain hands‑on experience in both hardware and software engineering while developing the professional skills employers value most—communication, teamwork, time management, and accountability. Through competition‑based frameworks that closely mirror real workplace environments, students learn to perform under pressure, collaborate effectively, and deliver results. This experience creates a strong, practical foundation for success in STEM careers and higher education.

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.

woman wearing black scoop-neck long-sleeved shirt

Esther Bryce

Founder / Interior designer

Lianne Wilson

Broker

Jaden Smith

Architect

Jessica Kim

Photographer

Who We Are

The Robot Rodeo Signature Event is hosted by DFW Robotics Alliance, a non-profit organization based in Allen, Texas. The organization was founded in 2025 by parents whose students are current or former members of the Lovejoy (team 1082) VEX Robotics program, and who have hosted several well-regarded local qualifying events as well as a Region Championship at Lovejoy High School.

In addition to an experienced planning committee, the organization has an Advisory Board made up of experienced VEX Event Partners who also serve as Coaches for some of the area’s top programs.

Picture of Vex Robotics V5 High School World Championship 2025

Advantages of Robotics

Students learn the basics of both hardware and software engineering, as well as soft skills such as communication, teamwork, time management and accountability. Competition frameworks teach students to operate in situations that closely mimic the workforce, and provide a foundation for students to move into STEM fields for higher education.

About The Competition

The competition at a Signature Event is fierce. Ninety-two teams will compete in eight qualification matches over the course of the two-day event. Then, they are seeded and ranked in preparation for the elimination rounds. There, they compete to become Tournament Champions and qualify for Robotics Education & Competition Foundation’s (RECF) flagship event, the VEX Robotics World Championship.

While teams are competing in matches, they are also being interviewed by judges who have reviewed the teams’ engineering notebooks and will select recipients of coveted judged awards like Excellence, which also qualifies the recipient for Worlds.

Support STEM With Us

Fuel the Future of Innovation
Showcase Your Commitment to Education
Build Community Connection
Expand your Brand's Reach
Boost Your Positive PR
Drive Direct Customer Engagement

Your support empowers 100s of students by providing an unforgettable experience and supports participants on their path to STEM careers, and real-world impact.

Become a sponsor!